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The New Positioning
The New Positioning
Author: Jack Trout, Steve Rivkin
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
ISBN-13: 9781559351935
ISBN-10: 1559351934
Publication Date: 1/1996
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Publisher: Soundelux Audio Publishing
Book Type: Audio Cassette
Members Wishing: 0
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