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The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century
The New Marketing Manifesto The 12 Rules for Building Successful Brands in the 21st Century
Author: John Grant
Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't...  more »
ISBN-13: 9781587990243
ISBN-10: 1587990245
Publication Date: 7/27/2000
Pages: 272
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Publisher: Texere
Book Type: Paperback
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