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The New Marketing Manifesto
The New Marketing Manifesto
Author: John Grant
Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketi...  more »
ISBN-13: 9780752821061
ISBN-10: 0752821067
Publication Date: 6/2001
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Publisher: Texere Publishing Ltd.
Book Type: Hardcover
Members Wishing: 0
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