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The New Influencers: A Marketer's Guide to the New Social Media
The New Influencers A Marketer's Guide to the New Social Media
Author: Paul Gillin
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing ...  more »
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ISBN-13: 9781884956652
ISBN-10: 1884956653
Publication Date: 3/1/2007
Pages: 272
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Publisher: Quill Driver Books
Book Type: Hardcover
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