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The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s
The New How to Advertise Expanded and Updated With New Chapters and Materials for Advertising in the '90s
Author: Kenneth Roman, Jane Maas
An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.
ISBN-13: 9780312077891
ISBN-10: 0312077890
Pages: 193
Edition: Rev Sub
Rating:
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Publisher: St Martins Pr
Book Type: Hardcover
Members Wishing: 0
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