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The New Global Brands: Managing Non-Government Organizations in the 21st Century
The New Global Brands Managing NonGovernment Organizations in the 21st Century
Author: John A. Quelch, Nathalie Laidler-Kylander
Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY takes you inside the pro...  more »
ISBN-13: 9780324320237
ISBN-10: 032432023X
Publication Date: 2/3/2005
Pages: 336
Edition: 1
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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