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The New Culture of Desire: The Pleasure Imperative Transforming Your Business and Your Life
The New Culture of Desire The Pleasure Imperative Transforming Your Business and Your Life
Author:
Not only a manual for marketers who want to understand their audience, but also a revealing social study that will intrigue consumers and producers alike. Combines popular psychology with business acumen.
Author:
Not only a manual for marketers who want to understand their audience, but also a revealing social study that will intrigue consumers and producers alike. Combines popular psychology with business acumen.
ISBN-13: 9780743204590
ISBN-10: 074320459X
Publication Date: 10/2002
Pages: 288
Edition: 1st
Rating: ?
ISBN-10: 074320459X
Publication Date: 10/2002
Pages: 288
Edition: 1st
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Economics >> General
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Children's Books >> Education & Reference >> Money & Saving
- Health, Fitness & Dieting >> Self-Help >> General
- Nonfiction >> Social Sciences >> Anthropology >> Cultural
