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The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
The New and Complete Business of Licensing The Essential Guide to Monetizing Intellectual Property
Author: Greg Battersby, Danny Simon
This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerati...  more »
ISBN-13: 9781888206111
ISBN-10: 188820611X
Publication Date: 6/5/2018
Pages: 525
Edition: None
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Publisher: Kent Press
Book Type: Paperback
Members Wishing: 0
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