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The Naked Consumer: How Our Private Lives Become Public Commodities
The Naked Consumer How Our Private Lives Become Public Commodities
Author: Erik Larson
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. — Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that...  more »
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ISBN-13: 9780140233032
ISBN-10: 0140233032
Publication Date: 2/1/1994
Pages: 275
Rating:
  • Currently 3.1/5 Stars.
 7
3.1 stars, based on 7 ratings
Publisher: Penguin Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 5
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