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The Myth of Market Share: Why Market Share is the Fool's Gold of Business (Nicholas Brealey Business Briefings)
The Myth of Market Share Why Market Share is the Fool's Gold of Business - Nicholas Brealey Business Briefings
Author: Richard Miniter
This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
ISBN-13: 9781857883275
ISBN-10: 1857883276
Publication Date: 10/31/2002
Pages: 128
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Publisher: Nicholas Brealey Publishing Ltd
Book Type: Paperback
Members Wishing: 0
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