Skip to main content
PBS logo
 
 

Search - Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources

Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources
Museum Strategy and Marketing Designing Missions Building Audiences Generating Revenue and Resources
Author: Neil Kotler, Philip Kotler
Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and streng...  more »
ISBN-13: 9780787909123
ISBN-10: 0787909122
Publication Date: 5/8/1998
Pages: 432
Rating:
  ?
0 stars, based on 0 rating
Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.