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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Museum Marketing and Strategy Designing Missions Building Audiences Generating Revenue and Resources
Author: Neil G. Kotler, Philip Kotler, Wendy I. Kotler
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the ...  more »
ISBN-13: 9780787996918
ISBN-10: 0787996912
Publication Date: 8/11/2008
Pages: 544
Edition: 2
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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