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Museum Marketing: Competing in the global marketplace
Museum Marketing Competing in the global marketplace
Author: Ruth Rentschler, Anne-Marie Hede
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing ...  more »
ISBN-13: 9780750680653
ISBN-10: 0750680652
Publication Date: 8/17/2007
Pages: 296
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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