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Morality and the Market: Consumer Pressure for Corporate Accountability (Consumer research & policy series)
Morality and the Market Consumer Pressure for Corporate Accountability - Consumer research & policy series
Author: Craig Smith
This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.
ISBN-13: 9780415004374
ISBN-10: 0415004373
Pages: 416
Edition: 1st Edition - [Serie
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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