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Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics
Monster Loyalty How Lady Gaga Turns Followers Into Fanatics
Author: Jackie Huba
An acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga?s unique path to success. — It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time.  Marketers have also been awed by her unconventional customer loyalty strategy. — With 31 mil...  more »
ISBN-13: 9781591846505
ISBN-10: 1591846501
Publication Date: 5/2/2013
Pages: 224
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Members Wishing: 0
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