Skip to main content
PBS logo
 
 

Search - The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)
The MoneyRaising Nonprofit Brand Motivating Donors to Give Give Happily and Keep on Giving - Wiley Nonprofit Authority
Author: Jeff Brooks
Why commercial-style branding doesn't work for nonprofits?and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from ...  more »
ISBN-13: 9781118583425
ISBN-10: 1118583426
Publication Date: 3/31/2014
Pages: 240
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Hardcover
Members Wishing: 3
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.