Amanda F. (Cissa) reviewed The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving on + 40 more book reviews
This is an excellent inspirational book for anyone who is running a small business, or who knows someone who is doing such.
The success stories are fascinating and varied, and the context of small business within the development of American culture is both inspiring and helpful.
This is NOT a book that gives any particular lessons about running a small business, or making it succeed; if you're looking for that, this is not the best choice.
However: we're seeing a lot of media stuff these days about how small businesses are DOOMED!!!! I found this book an excellent anecdote to that; it shows, through anecdotes and examples, how this ain't necessarily so (quite a relief to me, since as a small business owner myself, I've been growing concerned!).
Apart from the above, it's an engaging and fascinating read, and I enjoyed it very much.
(Received as a review copy.)
The success stories are fascinating and varied, and the context of small business within the development of American culture is both inspiring and helpful.
This is NOT a book that gives any particular lessons about running a small business, or making it succeed; if you're looking for that, this is not the best choice.
However: we're seeing a lot of media stuff these days about how small businesses are DOOMED!!!! I found this book an excellent anecdote to that; it shows, through anecdotes and examples, how this ain't necessarily so (quite a relief to me, since as a small business owner myself, I've been growing concerned!).
Apart from the above, it's an engaging and fascinating read, and I enjoyed it very much.
(Received as a review copy.)
