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The Mom Factor : What Really Drives Where We Shop, Eat, and Play
The Mom Factor What Really Drives Where We Shop Eat and Play
Author:
There are few businesses that do not stand to profit from this look at the spending habits of this rarely studied but copious pocket of money-spenders in America: moms. As a subset of the women's market, the purchasing habits of moms have been largely and erroneously ignored. Their sheer numbers and, more important, their distinctive buying beha... more »
Author:
There are few businesses that do not stand to profit from this look at the spending habits of this rarely studied but copious pocket of money-spenders in America: moms. As a subset of the women's market, the purchasing habits of moms have been largely and erroneously ignored. Their sheer numbers and, more important, their distinctive buying beha... more »
ISBN-13: 9780874209440
ISBN-10: 0874209447
Publication Date: 4/1/2005
Pages: 150
Rating: ?
ISBN-10: 0874209447
Publication Date: 4/1/2005
Pages: 150
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> General
- Parenting & Relationships >> Family Relationships >> Motherhood
- Engineering & Transportation >> Architecture >> Urban & Land Use Planning
