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Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
Moderating to the Max A Fulltilt Guide to Creative Insightful Focus Groups and Depth Interviews
Author: Jean Bystedt, Siri Lynn, Deborah Potts, PhD
Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups. — From perceptual mapping to personification, you will never again have to guess whether a technique ...  more »
ISBN-13: 9780983043621
ISBN-10: 0983043620
Publication Date: 11/15/2010
Pages: 160
Edition: First
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Publisher: Paramount Market Publishing, Inc.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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