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Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)
Models for Innovation Diffusion - Quantitative Applications in the Social Sciences
Author: Vijay Mahajan, Robert A. Peterson
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
ISBN-13: 9780803921368
ISBN-10: 0803921365
Publication Date: 5/1/1985
Pages: 88
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Publisher: SAGE Publications
Book Type: Paperback
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