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The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
The Mobile Mind Shift Engineer Your Business to Win in the Mobile Moment
Author: Ted Schadler, Josh Bernoff, Julie Ask
Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I...  more »
ISBN-13: 9780991361007
ISBN-10: 0991361008
Publication Date: 6/24/2014
Pages: 272
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Publisher: Groundswell Press
Book Type: Hardcover
Members Wishing: 0
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