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Mobile Marketing: The Message Revolution
Mobile Marketing The Message Revolution
Author: Matt Haig
Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketi...  more »
ISBN-13: 9780749437985
ISBN-10: 0749437987
Publication Date: 12/17/2002
Pages: 226
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Publisher: Kogan Page
Book Type: Paperback
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