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The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
The Mirage of Global Markets How Globalizing Companies Can Succeed as Markets Localize
Author: David Arnold
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, Da...  more »
ISBN-13: 9780130470669
ISBN-10: 013047066X
Publication Date: 8/16/2003
Pages: 256
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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