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Search -
Mining the Web: Transforming Customer Data
Mining the Web Transforming Customer Data
Author:
Introduces business and technical managers to the exciting new frontier in database technology — Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the da... more »
Author:
Introduces business and technical managers to the exciting new frontier in database technology — Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the da... more »
ISBN-13: 9780471416098
ISBN-10: 0471416096
Publication Date: 2/15/2002
Pages: 352
Rating: ?
ISBN-10: 0471416096
Publication Date: 2/15/2002
Pages: 352
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Processes & Infrastructure >> E-Commerce >> General
- Computers & Technology >> Web Development & Design >> Internet Commerce >> General
- Computers & Technology >> Databases & Big Data >> Data Storage & Management >> Data Mining
- Computers & Technology >> Databases & Big Data >> General
- Computers & Technology >> General
