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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
The Mind of the Market How Biology and Psychology Shape Our Economic Lives
Author: Michael Shermer
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."?Los Angeles Times Book ReviewHow did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Mar...  more » uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don?t get a fair reward for their work.Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
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ISBN-13: 9780805089165
ISBN-10: 0805089160
Publication Date: 1/6/2009
Pages: 336
Edition: 1
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Publisher: Holt Paperbacks
Book Type: Paperback
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