Mind your own business Author:Murray Raphel The structure of the book follows the main themes in Murray and Neils columns. There are sections on great supermarket promotions. There is a section on the hot new topic of customer loyalty: why you should reward your best customers. There are interviews, opinions, and of course, great marketing, merchandising and advertising ideas.Thi... more »s is a collection of columns and stories you should share with everyone in your organization.« less