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Million Dollar Mailings (The Libey Business Library)
Million Dollar Mailings - The Libey Business Library
Author: Denison Hatch
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
ISBN-13: 9780895265098
ISBN-10: 0895265095
Pages: 477
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Publisher: Natl Book Network
Book Type: Hardcover
Members Wishing: 1
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