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Book Reviews of Microtrends: The Small Forces Behind Tomorrow's Big Changes

Microtrends: The Small Forces Behind Tomorrow's Big Changes
Microtrends The Small Forces Behind Tomorrow's Big Changes
Author: Mark Penn, E. Kinney Zalesne
ISBN-13: 9780446580960
ISBN-10: 0446580961
Publication Date: 9/5/2007
Pages: 448
Rating:
  • Currently 3.1/5 Stars.
 8

3.1 stars, based on 8 ratings
Publisher: Twelve
Book Type: Hardcover
Reviews: Amazon | Write a Review

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buzzby avatar reviewed Microtrends: The Small Forces Behind Tomorrow's Big Changes on + 6062 more book reviews
Without having read the whole thing, the author seems intent on finding another meaning-free piece of jargon to follow up on his "soccer mom" fame, and throws a lot of meaningless tripe against the wall hoping it will stick.