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Microtrends: The Small Forces Behind Tomorrow's Big Changes
Microtrends The Small Forces Behind Tomorrow's Big Changes
Author: Mark Penn, E. Kinney Zalesne
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years o...  more »
ISBN-13: 9780446699761
ISBN-10: 0446699764
Publication Date: 6/15/2009
Pages: 480
Edition: Reprint
Rating:
  • Currently 3.8/5 Stars.
 6

3.8 stars, based on 6 ratings
Publisher: Twelve
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 0
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buzzby avatar reviewed Microtrends: The Small Forces Behind Tomorrow's Big Changes on + 6062 more book reviews
Without having read the whole thing, the author seems intent on finding another meaning-free piece of jargon to follow up on his "soccer mom" fame, and throws a lot of meaningless tripe against the wall hoping it will stick.


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