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Microstyle: The Art of Writing Little
Microstyle The Art of Writing Little
Author: Christopher Johnson
A field guide for the age of the incredible shrinking message.Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the ato...  more »
ISBN-13: 9780393077407
ISBN-10: 0393077403
Publication Date: 7/25/2011
Pages: 246
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Publisher: W. W. Norton & Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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