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Michael Jordan and the New Global Capitalism
Michael Jordan and the New Global Capitalism
Author: Walter Lafeber
One of America's noted historians tells us how, by using the image and idea of Michael Jordan, the most famous athlete in history, transnational corporations are spreading "the American Way of Life." One man, inconceivably famous and idolized worldwide. One company and its founder, who saw the connection between Jordan and a world waiting to buy...  more »
ISBN-13: 9780393047479
ISBN-10: 0393047474
Publication Date: 7/1/1999
Pages: 191
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Publisher: W. W. Norton Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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