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Meeting of the Minds: Creating the Market-Based Enterprise
Meeting of the Minds Creating the MarketBased Enterprise
Author: Vincent P. Barabba
Vincent Barabba provides a practical blueprint for creating dynamic, market-based decision-making mechanisms that lead to competitive advantage. Drawing on his 30 years of experience, Barabba demonstrates that when companies use systems thinking to view customers and the market as an extension of the firm, they achieve a meeting of the minds--cr...  more »
ISBN-13: 9780875845777
ISBN-10: 0875845770
Pages: 247
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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