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Media Today: An Introduction to Mass Communication
Media Today An Introduction to Mass Communication
Author: Joseph Turow
Author Joe Turow's unique "media systems" approach reveals the forces that guide the creation, distribution, and exhibition of media. By showing students how the media operates—through a mass production process, rather than an assumed mass audience—and heightening their awareness of political and commercial influences, Turow encou...  more »
ISBN-13: 9780395870778
ISBN-10: 0395870771
Publication Date: 11/1998
Pages: 490
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Publisher: Houghton Mifflin College Div
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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