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Media Relations: Issues and Strategies
Media Relations Issues and Strategies
Author: Jane Johnston
A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social mediaPublic relations and the media are in a time of major change as the rise of social media, altered media platforms, evol...  more »
ISBN-13: 9781742376448
ISBN-10: 1742376444
Publication Date: 1/1/2013
Pages: 304
Edition: Second Edition, Seco
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Publisher: Allen & Unwin
Book Type: Paperback
Members Wishing: 0
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