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Media Programming: Strategies and Practices
Media Programming Strategies and Practices
Author: Susan Tyler Eastman, Douglas A. Ferguson
Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the In...  more »
ISBN-13: 9781111344474
ISBN-10: 1111344477
Publication Date: 2/17/2012
Edition: 9
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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