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Media Programming: Strategies and Practices
Media Programming Strategies and Practices
Author: Susan Tyler Eastman, Douglas A. Ferguson
Formerly known as BROADCAST/CABLE/WEB PROGRAMMING, MEDIA PROGRAMMING provides students with the most accurate and current information on the techniques and strategies used in the programming industry. Comprehensive, accurate and up-to-date, this market-leading text covers all aspects of media programming for broadcast and cable television, radio...  more »
ISBN-13: 9780534636890
ISBN-10: 0534636896
Publication Date: 4/26/2005
Pages: 480
Edition: 7
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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