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The Media of Mass Communication
The Media of Mass Communication
Author: John Vivian
The Media of Mass Communication, 11th edition, makes students understand how the media work and why. The book engages students as both consumers and creators of mass media and explore the latest mediaeconomic, technological, cultural and political shifts all in historical context. It also engages them with the coverage of ongoing transformations...  more »
ISBN-13: 9788120345881
ISBN-10: 8120345886
Publication Date: 10/1/2012
Pages: 504
Edition: 11th
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Publisher: Phi Learning Pvt. Ltd.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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