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Media of Mass Communication, The (10th Edition) (MyCommunicationLab Series)
Media of Mass Communication The - 10th Edition - MyCommunicationLab Series Author:John Vivian Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. — This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined cove... more »rage, and a robust media tools.« less