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Media of Mass Communication, 2003 Update Edition - Text only
Media of Mass Communication 2003 Update Edition Text only Author:John Vivian Lively writing style and design, exciting magazine-style format, and emphasis on current and future challenges make this best-selling text appealing and interesting to today's students. — Emphasis on media convergence, highlighted by an icon in the margins, examines the unfolding concept of converging media and helps students understand the econo... more »mic and technological changes taking place, including how the World Wide Web changes the delivery of media messages and how media issues and functions are blending.
Full chapter on the newest mass medium-the World Wide Web (Ch. 9)-helps students to understand what it is, how it works, and what makes it possible.
Two full chapters on media's effects on the individual and our society plus a full chapter on mass communication as a process show how the media bring their messages to the masses and help students understand the role the media play in their everyday lives.« less
ISBN-13: 9780005740729 ISBN-10: 000574072X Pages:544 Edition:6th Ed 2003 Rating: