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Media/Impact: An Introduction to Mass Media
Media/Impact An Introduction to Mass Media
Author: Shirley Biagi
(Thomson Learning) Contents include how the new communications network will function, five challenges for the new network, making newspapers profitable, reaching new readers, creating a mass market, and more. Previous edition not cited. Softcover. DLC: Mass media.
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ISBN-13: 9780534575106
ISBN-10: 0534575102
Publication Date: 1/15/2000
Pages: 425
Edition: 5th
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
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