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Media Guide for Advertising: Principles and Practice
Media Guide for Advertising Principles and Practice
Author: William Wells
Brand new to this edition, the printed student Media Guide, complete with rate cards, gives an in-depth explanation of each form of media. In addition, the instructor will have short-and long-term project options to choose from, geared around each of the media channels discussed.
ISBN-13: 9780131466159
ISBN-10: 0131466151
Publication Date: 8/21/2005
Pages: 72
Edition: 7th
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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