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The Media Equation : How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S.)
The Media Equation How People Treat Computers Television and New Media Like Real People and Places - CSLI Lecture Notes S.
Author: Byron Reeves, Clifford Nass
Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media as real people and places. Studies demonstrate that people are "polite" to computers; that th...  more »
ISBN-13: 9781575860534
ISBN-10: 1575860538
Publication Date: 1/29/2003
Pages: 320
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Publisher: Center for the Study of Language and Inf
Book Type: Paperback
Members Wishing: 1
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