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Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies
Measuring and Valuing Customer Relationships How to Develop the Measures That Drive Profitable CRM Strategies
Author: Robert Shaw, David Reed
ISBN-13: 9781898085614
ISBN-10: 1898085617
Publication Date: 4/29/1999
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Publisher: Business Intelligence
Book Type: Paperback
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