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Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality
Mean Markets and Lizard Brains How to Profit from the New Science of Irrationality
Author: Terry Burnham, Terry Burnham
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and financial markets. The 2002 Nobel Prize in Eco...  more »
ISBN-13: 9780470343760
ISBN-10: 0470343761
Publication Date: 9/29/2008
Pages: 324
Edition: Rev. and Updated
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 2
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