Skip to main content
PBS logo
 
 

Search - Mcdonald's: Behind the Arches

Mcdonald's: Behind the Arches
Mcdonald's Behind the Arches
Author: John F. Love
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind...  more » was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

From the Trade Paperback edition.
ISBN-13: 9781439508442
ISBN-10: 1439508445
Publication Date: 6/26/2008
Pages: 486
Edition: Reprint
Rating:
  ?
0 stars, based on 0 rating
Book Type: Library Binding
Other Versions: Paperback, Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Read All 1 Book Reviews of "Mcdonalds Behind the Arches"



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.