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The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life
The McDonaldization of Society An Investigation into the Changing Character of Contemporary Social Life
Author: George Ritzer
The fast-food business, most notably McDonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of McDonalds, the author draws on the theories of Weber to produce a social critique. 
ISBN-13: 9780803990777
ISBN-10: 0803990774
Publication Date: 9/1995
Pages: 265
Rating:
  • Currently 4/5 Stars.
 2

4 stars, based on 2 ratings
Publisher: Pine Forge Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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tatjana avatar reviewed The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life on + 27 more book reviews
Helpful Score: 3
When this book came out, my uncle gave me a copy. He is a professor of Sociology and an avid reader. He said, "This is stuff you need to think about".

It changed the way I saw the world. I grew up with a very materialistic mom who would buy anything as long as it was on sale. This book gave me a inkling into the way such a behaviour came to exist. It also validated the idea I had that just buying stuff was dumb. I was 20 and didn't really know how to phrase my intuitive feelings and Ritzer's book gave me context.

Nearly 20 years later, many people have built on the foundation of this slim volume. There are definitely books that are more detailed, complex and also very well written. I can liken it to Silent Spring: there are definitely better books on the environmental challenges we face, but as a book that concisely put together ideas in a way that non-academics can digest and incorporate in their lives, the book changed the world.
This little, simple book can pack a serious punch to a young person without looking like another textbook to read. It's a classic for those who are interested in the mechanics of our insane consumer-culture.
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reviewed The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life on + 14 more book reviews
Haven't read it. But it's supposedly an interesting book of sociological theory.


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