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The McDonaldization of Society 5
The McDonaldization of Society 5
Author: George Ritzer
Instructor Praise for This Book"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." ?Michael Nofz, University of Wisconsin — ?This book has been a fabu...  more »?Charles R. Frederick, Jr., Indiana University

Student Praise for This Book

?The text opened my eyes up a bit to the world around me.? ?I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook.?

As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today?s readers in a way that few other books have. The McDonaldization of Society 5 has been updated with many contemporary examples that speak relevantly to today?s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the ?twenty-something? consumer with sociological analysis.New to McDonaldization 5
  • Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled ?The Starbuckization of Society?? examines the Starbucks phenomenon in relation to McDonaldization.
  • Links pop culture to McDonaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.
  • Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between McDonaldization and the environment in Chapter 7.
  • Looks at precursors and future possibilities of McDonaldization: A revised Chapter 2 combines a discussion of the precursors of McDonaldization and content on dealing with contemporary changes in, and future possibilities of, a McDonaldized world.


  • An Instructor?s Resource CD, featuring PowerPoint presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more, is available for qualified instructors. Contact Customer Care at 1.800.818.7243 (6am ? 5pm PT) to request a copy.
  • A student study site at includes interviews with the author, Learning from SAGE Journal Articles, a McDonaldization myspace page, student activities, and more.

IRCDs are available for qualified instructors only. To request an IRCD for this book please contact Customer Care at 1.800.818.7243 (6 am ? 5 pm Pacific Time) or by emailing with course name and enrollment and your university mailing address to expedite the process.Intended Audience

The bestselling The McDonaldization of Society is already in use in a variety of courses:

Sociology                                     Business & Management Introduction to Sociology                 Consumer Behavior Social Problems                              Organizational CommunicationSocial Change                                Foundations of LeadershipGlobalization

Sociology of Work

It is also popular in freshman seminars, as well as with those interested in social criticism. (20070620)
Info icon
ISBN-13: 9781412954303
ISBN-10: 1412954304
Publication Date: 8/31/2007
Pages: 320
Edition: 5
  • Currently 2.5/5 Stars.

2.5 stars, based on 1 rating
Publisher: Pine Forge Press
Book Type: Paperback
Other Versions: Hardcover
Reviews: Amazon | Write a Review