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Mastering Data Mining: The Art and Science of Customer Relationship Management
Mastering Data Mining The Art and Science of Customer Relationship Management
Author: Michael J. A. Berry, Gordon S. Linoff
"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. — "This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit — Mastering Data Mining — In ...  more »
ISBN-13: 9780471331230
ISBN-10: 0471331236
Publication Date: 12/28/1999
Pages: 512
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Publisher: Wiley
Book Type: Paperback
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