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Married to the Brand: Why Consumers Bond with Some Brands for Life
Married to the Brand Why Consumers Bond with Some Brands for Life
Author: William J. McEwen
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer sto...  more »
ISBN-13: 9781595620095
ISBN-10: 1595620095
Pages: 135
Edition: International Ed
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Publisher: Gallup Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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