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Married to the Brand : Why Consumers Bond with Some Brands for Life
Married to the Brand Why Consumers Bond with Some Brands for Life
Author: William J. McEwen
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer sto...  more »
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ISBN-13: 9781595620057
ISBN-10: 1595620052
Publication Date: 11/1/2005
Pages: 135
Rating:
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5 stars, based on 1 rating
Publisher: Gallup Press
Book Type: Hardcover
Other Versions: Paperback
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